Chantecler and Caccavari unite elegance and history in an exclusive event: preview of the 2025 creations inspired by the soul of Capri
CATANZARO – 14 JUNE 2025. A bridge between the excellence of Made in Italy and the most authentic Mediterranean identity. The Caccavari jewelry store in Catanzaro hosts the event “L’Oro di Capri”, a celebration of Chantecler collections and their Caprese soul. The 2025 creations are presented in preview, embodying the values and aesthetics of the historic maison founded in 1947.
A unique opportunity to discover, for the first time on the Calabrian coast, the 2025 collections, characterized by exclusive designs and precious materials.
The concept of the event is rooted in the millenary history of the island: L’Oro di Capri is a concept that transcends the preciousness of metal, embracing the nature, history, and myth of the Island of the Sirens. A jewel that must be told.
“It is important to create relationships with national luxury partners who share our vision and best satisfy the desires of our clientele, who for us are family,” emphasizes Caccavari.
Visitors had the opportunity to admire the “must have” pieces from the Chantecler gift guide, which synthesize the stylistic essence of the brand: refined shapes, precious materials – yellow, rose, white gold, diamonds, Mediterranean colors – and iconic collections such as Campanelle, Corni, Mediterranea, Joyful.
“We have the honor,” explains Alessandro Caccavari, “of hosting in Catanzaro an extraordinary event that allows us to showcase some of the most representative creations of the Chantecler maison, normally visible only in the Capri boutique. It is an event that unites the value of the product with the power of storytelling, because Chantecler is not just jewelry, it is narrative, symbol, identity. And today, in a complex moment for commerce and luxury, I believe it is essential to focus on relationships, loyalty, and building a deep bond with our clientele, who for us are truly family. This is why we choose to work with brands of excellence, capable of interpreting the desires of a demanding public but also eager for authenticity.”
The heart of the event is the theme “L’Oro di Capri”, which goes beyond the preciousness of metal to embrace the entire symbolic and naturalistic universe of the island: the myth of Ulysses and the Sirens, terraces overlooking the sea, agaves, stairways, the glamour of the Dolce Vita, and the intense colors of the Mediterranean.
Maurizio Riolo, Chantecler manager for Southern Italy, describes the inspiration behind the new collection as follows:
“L’Oro di Capri is not just gold in the material sense. It is a way of feeling, an aesthetic, a philosophy. Our creations are rooted in Caprese culture, reflecting its elegance and energy. Just think of the new Corni, which reinterpret an ancient symbol, like the Neapolitan horn, but do so with a contemporary style: softer shapes, innovative materials, a design that recalls the leaves of the agave, a typical plant of the island. Every element has a meaning, every detail has a story.”
Riolo also retraces the origins of the brand, founded by Pietro Capuano, nicknamed “Chantecler” for his brilliant and cosmopolitan spirit:
“Chantecler was born from the dream of bringing the charm of Capri to the world. Since the postwar period, the island has become a symbol of beauty and freedom. Today, the maison is still led by the Aprea family, guardians of this history and of a craftsmanship that has no equal.”
True to its identity, Chantecler has chosen selective distribution, favoring reliable partners consistent with its vision.
“We work with only one dealer per province,” adds Riolo, “and we choose carefully. For us, it is essential that the jeweler shares our mood, our story. The Caccavari jewelry store is a perfect example: competence, style, relationship with the client. It is the right place to tell beauty, now more than ever.”
The event at Caccavari is not a simple exhibition, but a sensory walk between craftsmanship and cultural identity. Participants were able to discover the subtle fusion between history, nature, and goldsmith mastery, immersed in the refined atmosphere of one of the most iconic realities of Italian high jewelry.
For the Caccavari family, this event also represents “the opportunity to consolidate a model of selective distribution that combines territorial excellence and international appeal, through strategic synergies with top Italian luxury brands.”