The shopkeepers of Catanzaro, especially those in the historic center, are trying to change, diversify, and evolve to tap into the most suitable sectors in such a complex economic situation. This is what
Silvana Caliò, the owner of the historic shop "Acquario" located in the heart of Catanzaro, did after almost 40 years of business. The shop recently closed its doors. Since 1986, the shop had been a point of reference for aquarium enthusiasts, fishing, and for those seeking the best in pet food: dogs, cats, birds, fish, and rodents. The artisanal attention in the creation of aquariums, the careful selection of feeds, and the quality of fishing products characterized Acquario’s identity for decades. Now the owner, with gratitude towards the many customers who accompanied this long journey, has started a new adventure in the same space: "Riusage," a shop dedicated to used and vintage clothing. The new business, which clearly has nothing to do with the previous one, offers a curated selection of vintage and second-hand garments, focusing on quality, sustainability, and style. With iconic brands like Levi’s, Nike, Carhartt, Adidas, and many others, for those who love to dress with personality without giving up convenience and more conscious consumption. This transformation represents a bridge between past and future: from the artisanal and family spirit of Acquario, today is born a modern space attentive to the new needs of the community. Thus, a new business opens, to write a new chapter together, right in the historic center of the Calabrian capital, gripped by many problems and inconsistencies. Shopkeepers from Catanzaro who do not want to give up, despite everything.